ACN MLM Business - Opportunity or Scam?

ACN, Inc, is a network marketing company that provides consumers with low-cost telephone service, Internet, wireless service, as well as phones and digital video. They are constructed in a known MLM company, and claim to be the world's largest direct sales of communication products.

ACN has gained much attention for their sources of income, and there are some very real concerns about starting a business or join ACN. In this article, we will go through and make an impartial examination of the pros and cons of doing an ACN business, and see if ACN is a great business opportunity ... or a big scam.

1. ACN - The Good

ACN was founded in 1993 by Greg Provenzano, Robert Stevanovski, Mike Cupisz and Tony Cupisz. They operate in 19 countries and have over 1,000 employees worldwide. The same company has a product line very simple - low cost telecommunication services, Internet service (ADSL, broadband and dial-up) and other basic wireless services. They have experienced double-digit growth in previous years, and expect to collect 500 million dollars in revenue annually. One of the most notable achieve of ACN is that they have got Donald Trump to publicly support as a great business opportunity. So far, so good.

2. ACN - The Bad

Whether or not ACN is a good business opportunity, it is clear that Mr. Trump has no intention of starting a business ACN. Moreover, making RVP or SVP (the top positions in ACN) takes much more work than finding 3 people ... 3 people found ... that there are 3 persons, etc. ... etc.

The theory of growing an ACN business is that the agent will simply find some people who are already using the service, telecommunications, and switch to ACN for income opportunities. The picture is painted that the distributor can be paid off everyone in their neighborhood, which has a mobile ... that is all. The problem is equipped with a marketing concept called positioning.

3. ACN - The Ugly

ACN, like many other MLM, teach their distributors to leverage their "warm market", friends and family. However, when a new distributor is to talk with their friends and family to make a huge income, with a business opportunity ... and the distributor is not making money ... there is a credibility problem that occurs, and the distributor is positioned as a gopher for someone else's business.

Growing an ACN business can be a great opportunity. They seem to have a good service, but there are many companies that have great products, and many people who sell great products never make a dime. There are also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is marketing, and their ability to target their market effectively.

In conclusion, I would say that starting and developing an ACN business is lucrative if you know how to effectively use the telephone, internet and other effective marketing tools. It is not a scam, but like any business, success will be determined by the skill-set of the marketer. ACN is definitely not a lottery ticket or a stock option - meaning, not just buy and wait for a win.

If someone does not have the first clue on how to market effectively, then I would suggest that learning to be an effective marketer, or just use ACN as a way to save some money on your phone bill.

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