21 Sales Letter Secrets - Part I

As a "results coach" to many entrepreneurs in a variety of fields, are often puzzled about how little or no effort goes into marketing. Companies spend money on advertising methods like billboards, signs, parking signs, magazines and trade space magazine, newspaper, mail drops, etc. .. yet every day we see 100 errors for each item that I see properly implemented.

You see, marketing is an absolute science. It has rules. If you break the rules will either lose money or become ground breaking. How sexy and exciting as a "pioneer" sounds, often ends in disaster.
The golden rule in marketing is to learn the rules before breaking them ever groped. While that may not be glamorous - you make money.
Applying what we are about to read now, you can significantly increase the pull of marketing and profit potential.

Want proof?

"Thanks to Scott that I went from not being paid for the reservation of a month's holiday in Thailand, because it has literally turned our business around in less than 5 hours of consulting. We have sold more subscriptions in a week we have had over last 2 months combined. our product is now moving stagnant. Our first mail drop with Scott cost just $ 275 and has already pulled in $ 7,656 in a few days. This is a 2783% return on investment and we are not done as people are still calling. We had the best week since we opened our doors. Forget the stock market and hire Scott. The best part is that it teaches us how to do the same thing for ourselves. His methods are a lot of power. "- Kylie Hams, founder of Studios exclusively Trim'N'Terrific Personal Training

There are stacks of marketing rules. Each type of ad you run will have its own set of rules that you should try to learn and follow. But these variations are often only minor. The art of copywriting and the human element always leave behind some predicability marketing that makes it so exciting.

Here I will share with you 21 Secrets to profitable sales letters. Mind you, these secrets could easily be applied to any form of marketing.

1. Stay away from ads that fail to make any such offer, call to action or extend the real benefits. Image advertising is an "idea" sold many business owners from the media and people who rely on ignorance to accumulate repetitive purchases advertising space in the hope that the "repetition" will bring more sales.

An announcement of shit does not work, no matter how many times the show. The direct answer is the only way to go. The purpose of all the ads for small business owners should be to make money. Period!

Newsflash! If you have your logo in the upper part of an ad or sales letter you are selling an image - no benefits to your potential customer.

You may think: "Well so many people so surely must take some 'water!" Think again!

Think about this ... you get stuck in a conversation with someone and all they do is talk about themselves. You become bored silly in less than 5 minutes.

A logo at the top of the page with the copy that follows him with that "ME, ME, ME" junk is so boring to read as it is to listen to. Got it? Good!

Stay tuned for Part II or download the entire report 21 Sales Letter Secrets for Free at [http://www.scottgroves.com/saleslettersecrets] ......