Thursday, August 23, 2012
Video Article Marketing - 3 Proven Methods used
Article marketing has been around for as long as there were people writing articles and video marketing has been around for as long as there have been television commercials. By combining the two you have article marketing video and some people argue that it is better than either one alone.
The main difference between marketing videos, such as you might see on TV commercials, videos and article marketing is that it begins with an article. Of course, a TV spot begins with a written script, but the script has only one purpose - to get the spot created.
But if you write an article that can be used to promote a product or service, you can also turn it into a video. And now you have the best of both worlds and you get double duty from that single piece of content.
There are three main ways in which you can transform an article he wrote in an article and video are going to cover those in a moment. First, I want to quote a piece of software I've seen that claims to transform the articles written in the great videos. They way it works, that is to have a computerized voice reading the article, while the words on the screen show. Neat idea, but I saw the results, and while I have not tested, I'll bet cash money that people will respond to a human voice much better than they respond to a robot voice. Stick with the tried and true and you will be better.
1. Talking head videos. You could aim a camcorder for yourself and read the article. Or, if you're really good, then store and "just talk" to the public. If you can pull that off - make it look like you're just having a conversation - that might make a good video. But this is not going to be something most people are comfortable with.
2. PowerPoint Slides with Voice Live. This method creates a set of slides with your article about them and then start recording the screen. As you go to each slide, we talk about what's on that slide. This is quite easy to do and while I have seen used to good effect, I have also seen some pretty cheesy-looking videos created that way.
3. PowerPoint slides with video recorded. This is probably the simplest way in which to come up with a good result. First, using something like Audacity, create an audio recording of your article. Now that matter and create PowerPoint slides that correspond with the words. When you register your screen you simply press a button to switch to the next slide at the right time, based on what is the audio.
One thing I like to do when you create an article on video is to cut out most of the article. Pretend to take notes on the info in this article and highlight the important parts. These are the phrases you want on the slide, not all the words in this article. They want people paying attention, do not really read any further.
Using one of these methods (or even a combination of them) gives Article video marketing a test. You'll end up with an article and a video you can use to drive targeted traffic to your website .......
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