AdWords Getting Started Tutorial

Getting Started with Google AdWords is as simple as following our step-by-step instructions listed below. Before you begin, take a moment to discuss how AdWords works. Essentially, Google is selling advertising space on their search pages.

For example, a Google search for "battery" sentence will look like this:
The "Sponsored Links" in blue at the top and bottom of the right column before the organic search results are ads placed by advertisers who use Google AdWords.

In this case, each of the sponsored links are advertisers who bid on the keyword "batteries". Once your account is set up, the ads will appear for search terms on which you have offered. You will be charged for each person who clicks on your ad.

Where your ad will appear in the sponsored links will depend largely on two things:

(1) how much you are willing to bid for the position, and

(2) how highly your ad converts (in other words, how many clicks your ad gets per impression).
This will be discussed in more detail later when you are ready to set your bids and prepare your ads first.

Setting up a Google AdWords account

1. Head on over to http://adwords.google.com to sign up for an account. It 's as easy as clicking the "Sign Up Now".

2. The next screen will give you the option of Starter Edition or Standard Edition. Choose the Standard Edition. It has more features that make it easier to manage your campaigns.

3. Reach customers. Let us now identify our target customers. Leave this screen exactly as it is and move to the next screen. This will show your ads with English as the language. You'll be shown a screen to choose which countries will see your ads. The United States has already been added. While you can add as many (or all) of the list shown, it is preferable to start with the addition of Australia, Canada, the United States and United Kingdom only. Visitors are more likely to be targeted buyers if they come from English speaking countries with higher incomes. Go ahead and click those countries now.

4. Create Ad. This is the section where the magic begins. It 's time to create your ad. While it is tempting to be creative, your first ad must be relevant and something that you would be tempted to click.
Want to list features and benefits that are highly relevant to what your target market is looking for. The announcement consists of a headline, two lines of ad text, a display URL and destination URL (the web page, the customer actually see). The use of batteries as an example, the ad would look like this:

Note that the ad mentions the keywords "batteries" several times. This helps increase relevance, which will ensure that potential customers that your site contains the information they want. Google also rewards relevance. Note that the keyword is used the same display URL. If the keyword is not in your domain name, it is very useful to add the key word here from Google bold the keyword in your ad whenever it appears.
Go ahead and write your ad for free. You can edit or create new ads at any time.

5. Choose your keywords. The importance of choosing the right keywords can not be overstated. While it is tempting to choose the keyword with the highest number of searches, this is often not the most profitable. You will pay more for these keywords because there are so many other bidders. You will be much better with a little less sophisticated keyword that is more closely targeted.
Take your list of keywords and run your main search phrase to see through the additional words that you might want to use. In the above example, typing "battery" has several choices that you can use.

If necessary, make sure you use both singular and plural versions of keywords. For example, here we will use the "batteries" and "rechargeable".
Another choice is the keyword keyword with the word "buy", "order" or "purchase". After all, you do not get much more targeted to a customer already in the mindset to buy. The list is probably longer, but as you can see, in this example there are 5 appropriate keywords selected.

6. Set Pricing. Here you can set bids. Your bid is the maximum amount you are willing to pay for each click on your ad. Do you want to bid high enough to make this very list, but still make a profit.
Not, I repeat, do not offer more than you can afford. If your ad converts well, then Google will place your ad higher on the list. Google, as the owner of the space, put the ads in order of advertisers that provide Google with the most money.

If you want your ad in the first, or the top three positions, as a general rule, you will pay a higher cost per click. If your ad has a click-through to high (many clicks on your ad), the amount payable is reduced. Google would have preferred an announcement that 10 out of 100 visitors click on an ad for $ 0.50, 2 of 100 visitors click for $ 1.00. Google makes $ 5.00 in the first case and $ 2.00 in the second case. So do not worry if the screen shows a tender estimate fewer clicks than you expected, stick with your budget and offer the relevance of his message will help to leaven the lists.
You will need to enter your daily budget and maximum cost per click. The cost per click (CPC) is the amount you're willing to pay each time someone clicks on your ad.

Again, stay within your budget and not spend more than you can afford. Once you have entered these two items you can click 'View Traffic Estimator' to see how many visitors Google expects to generate each keyword based on your budget. This screen will look like this:
You can change the CPC, up or down, and see what effect it will have on the estimated traffic. You can also add or edit the keywords and phrases later as you refine your campaign. Go ahead and put the deals now.

After entering your billing information, congratulations! Your first AdWords campaign is set!
We hope you found this Quick Start AdWords useful and instructive.
Remember to stay within budget and to keep your copy of relevant ads and AdWords campaigns will be well on your way to becoming a successful and profitable campaigns .......