Thursday, August 16, 2012
Domain names and website - 6 good for Branding
Here are six guidelines to help you choose a domain name to use for your website that will prove vital in representing you and your business in the best way possible.
1) Your domain / website name indicates who you are and what your activities. Use your formal name, though it is fairly established, recognizable entity that people would be familiar enough with the online search.
2) If your business is relatively new, with little name recognition, but they sell a key, identification of the product that people associate primarily with your business, add your company name and product in your name domain as a (fictitious) BennysBananas.com. People who already know the company name of Benny as well as those who seek for their flagship product that you can not remember the name of the company will be brought to the site.
3) If you are an internet marketer, it is likely that you are establishing a presence all over the web using various means such as social networking (Facebook, Twitter, blogs) or write an article in which they are gaining name recognition and a base identity to create a large group of followers that you can introduce your opportunity. In this case, it is better to use your name for your domain / website name. If your name is not available for purchase, add half the initial or, if necessary, add "biz" or "Internet Pro" to the end of it.
If your middle initial should not intentionally make a word, when combined with your name or a surname, use another option such as search engines will bring the sites containing the word spam. Your lead-in casual and subtle hooks introductory comments made social networking sites and blogs will capture the curiosity about what you are trying to promote. People then click on their name to learn more without you already have revealed the possibility, thus providing a greater likelihood that remain at home to learn more.
They quickly learn to identify you as a leader in internet marketing as they come across his name repeatedly on the Internet. You will have the opportunity to use your versatile personality in various locations to attract potential business customers. Your name and product / service will become synonymous.
4) Stay away from using unusual characters or words intentionally misspelled (for easy EZ) or substitutions cutsy number of words (4 instead of four) in your domain / website name. The odds are poor that your site will appear in searches using these replacements, rather than the values of standard word.
5) Avoid words or phrases that could be interpreted as offensive to a group of people. Consider that your goal is to attract people to your site, do not drive them and their business on. What you might think it's funny or clever, others might consider a personal affront and are avoided or actively condemn your site to other individuals, groups, etc.
6) Your domain / web site name should be able to withstand the test of time. It 'a good idea to stay away from trendy or hip sentences short unless, of course, are actually part of your name. Your intent is to establish a long term presence on the network and build a respectable reputation over time. Ask yourself if five years from now the domain name will sound brash or obsolete.
Remember to purchase your domain name and.net both.com if available to ensure that the public can find both ways.
Use these basic guidelines should be developed and a domain / website name that will serve you well for a long period of time and improve your business and encourage potential customers to find you and your products / services out rather than inadvertently discourage business potential resulting in lost earnings....
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment