Top Tips For Writing Content (Copys) Online (Part 3 / 3)

Last barrage of tips, tricks, insights, approaches and techniques of writing deContenidos (copys) on line.

What few know about writing articles because they have tried and have conseguido.Funciona or not working. They know because they've been there and have hit a hundred times. Five hundred times. A thousand times. And they have learned to get up and keep intentándolo.Transmiten ability to unravel the essence of all that information, and there lies much of the chances of achieving success in network loscontenidos redactamos.Despegando with this reflection that was read into the Communication Notebook "Web Analytics" Evoca landed in the Top Cheats today.

Last delivery. Sharpen friends. Pulan the bonsai.

Today we will learn from the experience of Anne Mitchell, Shel Horowitz, Dave Taylor, Lisa Sparks and Nick Urborne.

• Think of your copy as a road map. Do not expect the user to the road

logical to conclude that you expect. You have to direct you. Lead you on the road with no breaks or distractions.

• When you think you have the content (copy) ready, read it again. And another. Then read it again. Make changes where you atranques. Sharpen. Polishes the bonsai.

• Focus on the benefits to the reader, not the great and good writer you are.

• Be scrupulously clear, honest and ethical.

• shell the problem in a logical sequence of steps, reels each sequence connected to the sequence of solutions, and these, in turn, in the sequence of benefits provided by the solutions.

(Note: Dave Taylor's advice is to make an outline of the problems, I have tuned this advice and my work for me, I make three outlines: problems, solutions and benefits, and then connect each step of each sequence with each other. First visually a table. then remove each connection (problem-solution-benefit) and reflected in the copy. Surge and a list of items and is triple this list that I inserted in Content)

• Review and phonetic spelling before publishing the text.

• Make sure that the essential benefit of your reader is in the top of the page in the headline, subhead, lead and first paragraph.

• Use the word YOU as much as possible. The reader will feel as if you were talking individually. This touch will make you be perceived as a colleague you trust, not a charlatan salesman.

• Solve their problems. When we wrote copy need to tell readers how we will solve these problems that keep them awake at night. No matter how well you write, but solve the problems of your readers, you lose credibility. And do not sell anything.

• Look for copy and content that excites you, makes you laugh, enlighten you, make you tremble espinazo.Y learn from them. Do not expect this content to the corporate sites of large companies. Too many committees. Too scared.

• Sign up for newsletters and lists of colleagues in the sharing of knowledge of online marketing. Learn from others but do not necessarily believe everything you read.

• "Constant change is a strategic imperative on the Internet, the only way to improve. It is much more profitable wrong to hit a hundred times, than live on illusions without foundation and one day have to fire the entire staff" Pere Rovira Samblancat

This concludes this series of articles in which I have given you all the best advice I've been selected to help you in your marketing Online.

I hope you have been helpful and that you can take advantage of them. If you think you can help someone please share them with your friends and contacts.

Click here if you want to see the previous article.

Would greatly appreciate your comments about this subject content writing.

Sincerely,

Juan Carlos Camano