How to sell successfully without disturbing your Twitter followers?

The popular microblogging site Twitter, 5 years old, attracts nearly 200 million monthly visitors, including grandmothers, teenagers, CEOs, in which many of you are customers. So the question is: how can create tweets that will convert into sales? The first thing I have to say is that not self-promote too much.

Twitter is like a party, is a place to build relationships, not just talk about yourself. They have to learn to balance self-promotion business. It is essential to try to balance their regular tweets (general topics) with tweets that have a commercial purpose. Twitter I recommend at least three times a day and send a tweet related to sales of its business in four.

The question we all ask is: What should we tweet when they want to sell?

Try to respond to your customers every time they appoint their products, providing useful information and tweeting comments and positive testimonials about the product.

In Practice

If you use Twitter properly, is likely to become the main generator customers.

Many businesses instead of having to sell "hard" as their primary sales channel, are more and more businesses with Twitter and Facebook as a major sales channel. For example, many online businesses that offer book chapters free on Twitter and Facebook but they link to the home page of the business where customers will be able to buy the whole book. Of these, there are many. Some success stories include "The One Week Budget" and "The Budgetnista".

In the case of "The Budgetnista" Alich the owner of the business, also conducts weekly Q & A sessions with fans of Twitter, which she says that her fans love.

"I will take questions on money made by them, make them re-tweet, and respond (often referring to my product or service as a solution and provide a link," says Alich.

She also recommends the use of bio Tweets to offer products or services free of charge with a link that includes the items for sale.

Exclusive Coupons can also attract consumers to buy, says Marie Rotter, director of social media at Metzger Associates, a marketing and PR firm located in puúbicas Boulder, Colorado.

"Depending on your point of sale, you can add specific codes to their coupons, which come into the cash register and measure how many customers are coming through Twitter," she says.

Customers often will work for the coupons. Rotter remembered as a customer (restaurant) models hired for a day during an outdoor festival, where the requiements was that people take out pictures with the models and laspublicarán on Twitter to get a coupon. The plan worked, and the restaurant saw its traffic increase in normal people.

If your business is having a day very, very slow, Rotter advised to try to provide something interesting to your followers, for example, give them something (for example, a restaurant, drinks, boutique coupon). Can be implemented the way they want, through games, questions about your products or services and to answer well and fastest wins the prize. Always try to do clever things.

The twitter search site can help them focus on a target, even by geographic region.

For example, if some of you is a candle maker, look for someone who is tweeting about gifts within a radius of 15 km from the store to contact them and ask them to go through your site.

Above all, I believe that the most important for success on Twitter is to communicate in an informal language and try to have fun.

Try to talk to their customers as if they were in his shop, and relax (there are actually plenty of room for error and learning in Twitter)

I hope they have found useful.

Regards

John